I've perceived fewer jobs of late, and a stagnation in salaries too. In 1996, when I first looked for a WR jobs, there were significantly fewer specialist WR jobs around, and salaries were around £12-14k (as far as I can remember).
But around that time also, the advice sector saw an explosion in funding. The national lottery had really begun to kick-in in funding projects and more and more projects were being funded by legal services. I think that's why salaries increased significantly over this time - there were more jobs available then experienced advisers. The limited experience I have of recruiting for advisers, and my knowledge of new advisers, backs this up.
I think that things have settled down now, and, with reform of legal aid and the increase in self-help and telephone advice, might actually be on a slight decline. There's certainly been no significant shift in salaries over the last 2-4 years or so as far as I'm aware.
As for specialising in other areas, I guess that's entirely down to you. Some years ago it wasn't that unusual to find WR combined with employment, but I've haven't seen or heard of such a post for a long time. Debt is always a favourite, and your generalist experience might give you a bit of an edge there.
In searching out your ideal job, you might need to consider moving to a different part of the country, or least take on a reasonable commute. If that's something you don't want to do then perhaps broadening your skills would be beneficial in opening up opportunites more local to you. Perhaps it might be worth considering completely different areas where benefits advice is a big part of the role: disability charity support worker, housing support worker, etc, etc.
If you are brave enough, you might try to make out a case for a new project where none is currently available! Maybe your volunteer employer would consider if that's a possibility...? That's how I got my first job (although it wasn't my idea).
Whatever you do, I wish you the very best of luck!
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